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Brand Power Score
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Brand Power Score
Over the past decade, brand has played an increasingly prominent role in the success of a company; but brand-building today looks markedly different than decades past, and has long been challenging for leaders to master given its often intangible nature. What used to be an aesthetically-led concept, typically reserved for product and consumer-facing businesses, is now a critical business asset for every company to cultivate, track, and grow.
Building a remarkable brand is foundational to building a remarkable company. But tangible guidance and measures of success have been lacking to date, making it elusive for leaders to gauge progress. In an effort to distill and codify the best practices we have learned through investing in break-out brands over the past decade, we are introducing new tools to quantify brand strength and provide actionable insights over time: the Brand Power Score, powered by the FRIEND Framework.
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