Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fail...
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Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'
The iPhone 14 and iPhone 14 Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than those of the third-generation iPhone SE and the iPhone 13 mini. He noted that Apple cut orders of both the third-generation iPhone SE and the iPhone 13 mini in the first half of 2022 due to low demand.
If demand for the two standard models do not improve, Apple may cut iPhone 14 and iPhone 14 Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's iPhone 14 Pro models will likely see the start of declining revenue in September and October as a result.
For iPhone 14 Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year."
All four of the iPhone 14 models were announced by Apple last week and have been available to pre-order since September 9. The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are set to launch on Friday, September 16, and the iPhone 14 Plus will launch on Friday, October 7.
Article Link: Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'
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