For founders who want to launch apps, 'being non-technical is not a limitation'
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For founders who want to launch apps, 'being non-technical is not a limitation'
Based in Warsaw, Poland, Intent assists a wide variety of companies with everything from product design and UX to development and deployment of connected devices. It caters to diverse sectors, with customers such as sleep tracker ŌURA, trivia game HQ, Tomorrow Health, Samsung, Mercedes-Benz and Nike.
To get a look at how Intent tailors its approach to client needs and how the company helps clients get their products from inception to the market, we spoke with Wojciech Borkowski, its head of business development, and CTO Peter Tuszynski.
As a development shop, how involved do you get when helping clients validate ideas before they bring their apps to market?
Our service goes beyond being a typical dev shop, as we align with clients to be "think partners" — this is the methodology we use when approaching any new project. We help clients to validate ideas, as their success is crucial to the outcome of a project. We act as a second pair of eyes and assess the project and its assumptions through our frameworks and techniques, such as design sprints and lean canvas.
We only accept a low percentage of clients who approach us, because we are highly specialized in delivering digital solutions where a physical device is present.
It’s important to have a battle-tested process for product validation. Our clients are often very focused on the hardware side, which requires us to be more diligent when working on the software/firmware side of the project to ensure everything will work together smoothly.
Can you describe the intake process for new clients? How do you assess their requirements, and what information do you need before you can share an estimated project timeline and budget?
We apply our own processes partially or fully depending on where the client is at with their product development. Our PM and UX teams also conduct workshops, as we typically work with net-new project types and things that we haven’t done before.
We need to understand the budget, project objectives, and timelines to help the client navigate the project and get it to fit their requirements. This is done through workshops and a few methodologies that we use to get us and the client aligned in terms of knowledge and project scope.
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