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Kaws x Uniqlo 联名T遭疯抢后背的营销学分析

 4 years ago
source link: http://www.woshipm.com/marketing/2421192.html
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近日,Kaws x Uniqlo 的联名T恤一经发售遭遇疯抢,事件一度登上热搜引起网友们热议,以下,本文将从营销学的角度出发分析此次事件发生背后的原因。 一、事件背景 这两天微博、朋友圈各种被 2019 年夏季 kaws x Uniqlo 的最后一次联名发售遭

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