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漫谈CRM体系化建设3:如何留住客户

 5 years ago
source link: http://www.woshipm.com/pd/639850.html
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《漫谈CRM体系化建设》系列共分五篇,前两篇讨论了企业客户管理的基本业务问题和新客户开发管理问题。本文是第三篇,讨论如何实现新客户向稳定优质客户的转变,重点介绍了客户细分、建模和精准营销。 本篇文章写作是掉头发最多的一次。客户细分、精准营销的话题太庞大,知识脉

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