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文案人福利:专治“你想表达很多,而用户理解有限”

 5 years ago
source link: http://www.woshipm.com/marketing/1743939.html
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本篇主要解决一个问题:如何在有限的文字和时间内,把信息深深植入用户的心智内? “在乘电梯的30秒内,你能准确地向客户解释你的方案么?”——这是麦肯锡公司检验咨询师能力的方法之一,又称作“电梯测验”。 如今,在以“卖方驱动”为特征的商业社会里,产品过剩,注意力稀

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