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拉新的2个思路：产品生命周期和用户生命周期
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任何产品及项目都面临着新用户来源的问题，运营在产品的整个生命周期内都要进行拉新的工作，需要在不同阶段制定出适合的策略激发更多新用户的加入。 用户第一次产出产品或项目定义的新行为都可称为拉新，来看看一些产品的拉新行为。拉新分为两个层面一个是产品拉新，二个项目拉新
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