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B类用户深度访谈方法的思考与实践

 5 years ago
source link: http://www.woshipm.com/user-research/1659234.html
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B类用户是以组织形态存在,看重的是“生意”功能诉求,以往C类用户的经验并不能照搬;本文以访谈实践带入对访谈的思考,再由思考去指导实践。 导言 针对B类用户(企业用户,下同)的深度访谈有什么特点,难点? 针对这些特点,深度访谈时有什么对策,注意事项? 笔者基于工

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