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策略产品经理必读系列—第十四讲搜广推业务中CTR纠偏

1 year ago

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策略产品经理必读系列—第十四讲搜广推业务中CTR纠偏

以下文章来源于 https://zhuanlan.zhihu.com/p/627143850

image-5f6e2ed376f84a169679b4e243d4ed9e.png-imageStyle

1.CTR预估的保序与保距搜广推三大业务场景中都需要CTR预估模型，基于模型预估的Pctr（Predicted CTR）对内容进行排序。但不知道各位读者有没有思考过一个问题： 用户对于某个内容的单次点击概率真的是可以被预估的嘛？ 因为在现实生活中，用户对于内容的兴

策略产品经理必读系列—第十四讲搜广推业务中CTR纠偏

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