SAP is honored to be awarded five best in class distinctions from the Promotion Optimization Institute’s 2022 Enterprise Planning Vendor Panorama.

POI recognizes SAP’s ongoing investment, delivery and strong customer traction and commitment to deliver end-to-end holistic enterprise planning capabilities in Trade & Revenue Growth Management, Integrated Business Planning, analytics, optimization and execution with the following distinctions:

• Headquarter Planning
• Financial Orientation & Simulation
• TPx UX
• Field & analytics insights
• Collaboration-external

SAP continues to evolve market leading capabilities for consumer products with new, value-adding innovations in its Industry Cloud solutions. SAP continues to enhance and support all aspects of end-to-end commercial planning and execution, supported by strong solution partnerships and with experienced implementation practitioners and our system integrator partners.

This includes in 2022, adding new capabilities for Headquarter planning with target and budget setting simulations across sales organizations with SAP Analytics Cloud Extended Planning and Analytics content. Further meeting the needs of more diverse routes to market by adding enhanced support for indirect markets and overlapping, multi-level planning in SAP Trade Management. SAP worked in close collaboration with our global customer base, co-innovation partners and community of trade & revenue growth management professionals to extend these capabilities.

Pam Brown Chief Commercial Officer of the Promotion Optimization Institute and author of the EPx report stated, “SAP has the ability to help transform manufacturers from siloed business units to Holistic Enterprise Planning organizations.  The advancements they’ve made over the past year in Headquarter planning capabilities is evidence they are continuing to invest for the benefit of the extended cross-functional enterprise.”

SAP helps consumer products companies improve revenue, margin and promotional spend effectiveness with our portfolio and through new, SAP industry cloud innovations like SAP Revenue Growth Optimization. Which provides Key Account Managers and Revenue Growth Managers a user-friendly and easy to use capability for complete & holistic plan and promotion forecasting & optimization.

Working seamlessly and natively with SAP S/4HANA and SAP ECC – SAP enterprise planning capabilities help consumer products companies run better – ensuring necessary financial accuracy and securing predictable revenue growth through real time sales planning and reporting.

To access the full POI 2022 Enterprise Planning Vendor Panorama report, join POI as a member here: https://poinstitute.com/membership.