Cassandra Incrementality - Maximize your sales from advertising | Product Hunt
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Cassandra Incrementality
Maximize your sales from advertising
Hi I'm Gabriele, founder of Cassandra. I created this product to solve a problem I had in my agency.
Last year I invested over 12 Million $ in advertising and after IOS 14 update I found it incredibly hard to understand in which campaigns I could've to increase my budget and in which I had to reduce it.
I started using Incrementality tests to solve this problem and they work incredibly well.
Through GEO experiments, I could see clearly how much I could've increased my campaign budget to maximize my client's results.
I noticed that really few marketers adopted incrementality tests because they are incredibly difficult to implement and require a data scientist.
With Cassandra Incrementality we want to give the possibility to advertisers to Run and analyze Geo Incrementality Experiments with 3 Clicks.
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