All the ways marketing and advertising are shaping the metaverse
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All the ways marketing and advertising are shaping the metaverse
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All the ways marketing and advertising are shaping the metaverse
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The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants.
Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more.
Here's a breakdown of Insider's coverage of how marketing is shaping the metaverse and the key people to know.
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept.
The vague term refers to a variety of shared spaces and assets that people can access via the internet, sometimes using virtual reality and augmented reality devices, and interact with each other and buy virtual goods.
But Facebook itself says the payoff won't be immediate, and top executives have widely differing expectations of what the metaverse means to them.
Here's a breakdown of Insider's coverage of how marketing is shaping the metaverse and the key people to know.
Read more: Advertisers look to capitalize on the metaverse hype
Here's what 14 top executives are saying about the 'metaverse'
WATCH: Why the metaverse Is a "Golden Era" for brands, according to marketers
Microsoft is building an ad program that will let brands advertise in Xbox games
Metaverse gaming, VR, crypto, NFTs
Companies of all stripes are racing to enter the metaverse, whether that means building experiences there, engaging in gaming, or buying NFTs using crypto.
Here's a rundown of the ways they're dabbling in the metaverse and Web3; the opportunities for creators, Hollywood, and more; and risks.
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