The customer’s always right: Consumer behavior as a blueprint for inno
source link: https://www.fastcompany.com/90750453/the-customers-always-right-consumer-behavior-as-a-blueprint-for-innovation
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
- 10:36 am
This executive shares his path to innovation through the pandemic disruption, led by signals of consumer behavior.
As consumer behavior changed through the pandemic, so too did the course of innovation. With a 200% increase in searches for touchless, innovation in touchless technology took off. Mark-Hans Richer, Chief Marketing and Innovation Officer and SVP of Fortune Brands Home & Security, witnessed this disruption firsthand, as his company developed more touchless products like the new Moen Smart Faucet. Discover what he’s learned about effectively reading (and reacting to) the shifting signals of consumer behavior.
About the author
FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.
Aggregate valuable and interesting links.
Joyk means Joy of geeK