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Beating the drum of your product strategy tune by Megan Murphy

 2 years ago
source link: https://www.mindtheproduct.com/beating-the-drum-of-your-product-strategy-tune-by-megan-murphy/
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Beating the drum of your product strategy tune by Megan Murphy

BY Eira Hayward ON OCTOBER 18, 2021

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megan Murphy speaking at mtp engage hamburg

In this keynote from #mtpengage Hamburg 2021, Megan Murphy, VP Product at Hotjar, shares how she communicates and enforces Hotjar’s product strategy in her day-to-day work.

Her key points include:

  • People need to be inspired so that they believe in their ability to make things happen
  • Feedback is important at every stage
  • Keep people informed, communication is everything
  • Try out new methods of communication – they can really help to get people engaged

Megan says she spends about 50% of her time at Hotjar working on internal communications.

When strategy works, she says, it drives focus, alignment, and moves us in the direction we want to go, but it’s worthless if people don’t know how to contribute. Equally if a strategy doesn’t resonate with people it might keep them moving forward but al…

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Eira Hayward

About

Eira Hayward

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.


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