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Universal Pictures Brand Identity Refinement
source link: https://www.behance.net/gallery/103106035/Universal-Pictures-Brand-IdentityRefinement?ref=sidebar
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Universal Pictures Brand Identity Refinement on Behance
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Universal Pictures Brand Identity Refinement
Universal Pictures
Brand Identity Refinement
Universal Pictures required an overall assessment and simplification of its brand identity. I advised in phasing out outdated variants and to pare down to a core suite of logos for clearer, more uniform brand recognition.
Scope:
Logo design / Brand divisions identity / Logo system platform / Corporate business system design / Brand presentation designs / Interactive brand identity guidelines / Brand asset online database / Electronic newsletters / Copywriting consultation / Identity rollout announcement
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