Add preview assets to showcase your app

By adding preview assets that showcase your app's features and functionality on its store listing page, you can help your app attract new users on Google Play.

Feature graphic, screenshots, short description, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Manage preview assets

Before adding preview assets to your app’s store listing, note:

Assets are shown on your store listing across all test tracks after you add them to your store listing.
You can uncheck the "External marketing” box on your app's Store settings page (Grow > Store presence > Store settings) to restrict the promotion of your app across Google-owned properties.

You can manage your app’s preview assets on the Main store listing page (Grow > Store presence > Main store listing) in Play Console. You can upload images and add a preview video in the “Graphics” section.

Preview asset usage and content guidelines

Different preview assets have different requirements and will be shown on different surfaces. Please read the content below to understand how your assets will be used, and what you need to keep in mind when adding assets to your Google Play store listing.

Content guidelines: requirements and recommendations

“Requirements” listed on this page are mandatory; failure to meet requirements may result in removal or suspension from Google Play.
Guidelines listed under "Highly recommended" on this page can help make your app or game more eligible for recommendation and promotion throughout Google Play. Failure to comply with these guidelines will not impact your store listing page, but may result in changes to how your preview assets appear on Google Play or limit promotional opportunities.
All content must comply with our Developer Program policies.