Direktor - A/B testing as easy as short URLs | Product Hunt
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A/B testing as easy as short URLs
I was working on another product I couldn't really find a service that would easily split my traffic for me. I was already using Google Analytics for experiments. I didn't want to sign up for these larger services such as Optimizely and do more integration work. Really what I needed was a simple tool that would split traffic between a list of URLs. As a result, Direktor was born!
I had actually built this product a couple times at previous companies. Splitting traffic at the CDN level helps give confidence that 500ms+ redirects aren't skewing your test results.
@parrissays @kevin_indig Let's say you create more than one version of a landing page, because you want to test out different ways of describing your product. Using Direcktor, you can make one url that you can post in ads and on social media. The traffic will be split evenly between the two or more alternate pages you created. Then you can use your existing analytics solution, like Google Analytics, to compare the user engagement between the two pages, looking at how long users stayed on each page, how many users "converted" (signed up or made a purchase), etc.
The benefit of Direktor is that it splits the traffic without any complicated integration, so you can just keep using the analytics tools on the backend.
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