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李佳琦直播翻车 是时候对“网红带货”祛魅了

 4 years ago
source link: https://tech.sina.com.cn/i/2019-10-29/doc-iicezzrr5589069.shtml
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举一反三除了依靠网红自律,电商平台和相关部门也该行动起来,真正使野蛮生长的“网红带货”走上规范化之路。目前,“网红带货”已成多家电商平台标配,电商正在进入一个“网红带货”时代。这里“网红带货”的“网红”,指的是,以在电商平台、短视频平台等直

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