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买猫爪杯的第n个理由：揭秘星巴克真正的底层逻辑
source link: https://tech.sina.com.cn/it/2019-03-17/doc-ihsxncvh3139989.shtml
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文：曹升2月26日，星巴克推出春季版“2019星巴克樱花杯”。其中，一款“猫爪杯”迅速走红，成为爆品。从某种意义上说，星巴克的猫爪杯，是整个新零售领域今年春天最吸引眼球的一大营销案例。猫爪杯营销的底层逻辑首先，我们要使用一个内容营销框架，方
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