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市场、定位、产品？瑞幸咖啡的三大未解之谜
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瑞幸咖啡声称要颠覆星巴克，而其在一系列营销活动后，接下来的路数却让作者有点不懂，来看看作者眼中的瑞幸咖啡三大未解之谜。 瑞幸咖啡是今年上半年一个绕不过去的品牌营销案例，创始人钱治亚号称花10个亿来教育市场，培养用户习惯，还打出了颠覆星巴克的旗号。 一大堆的市场
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