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实战案例｜卖家乡枇杷的复盘整理
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上湖枇杷很好吃，但是只有区域范围内的人知道；而新疆的水果甘甜，大家好像都知道。我觉得这是一个矛盾的地方：同样是水果，人家的就是家喻户晓，而我们的产品打个广告还要被质疑。作为大学生，上湖枇杷是我的家乡水果，我很想想办法把它推给更多的人。于是做策划，想方案，终于，
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