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心理账户模型：猜测“饿了么奖励金功能”所能达到的效果
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本文作者将结合心理账户模型，来思考饿了么奖励金功能，你怎么看呢？ 一、首先得说明一下2个事情 1. 什么是「饿了么」的奖励金功能 （1）首先该功能是在饿了么手机APP里的 （2）在该APP内注册账号并成员超级会员（交月费，享优惠） （3）在确认订单页面内，会有
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