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朋友圈已死,从社群分享看互联网的后传播时代

 6 years ago
source link: http://www.woshipm.com/operate/951479.html
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朋友圈已经成为“传统媒体”,而微信群才是后互联网时代的“社交网络”。 微信群在传播中的地位越来越重要,如果我们仔细观察,几乎所有大规模用户自发刷屏事件都是通过群传播来扩散裂变的,而朋友圈和微信文章的直接推送效果已经相对于前两年大打折扣。 推广传播的一个大趋势:

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