OKX and Manchester City to Mint NFT Shirts

Crypto exchange OKX has collaborated with Manchester City to launch special football shirts that can be converted into Non-Fungible Tokens (NFTs).

However, this project, dubbed “Unseen City Shirts,” offers fans of Manchester City, the current champions of English football, the chance to acquire unique collectibles and participate in winning attractive rewards.

Manchester City Unveils First NFT Collection Titled ‘The Roses and the Bees’

On April 22, OKX unveiled a plan to revamp football team jerseys, allowing them to be created as unique digital collectibles or Non-Fungible Tokens (NFTs) by global fans using the OKX application. These NFTs can be minted by enthusiasts from April 22 to 25.

Unseen City Shirts. Dropped by OKX with @mancity  ​
​Two designs, two digital collectibles, mega rewards! ​
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Collectible 1: The Roses and the Bees is here ​
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Claim to win match tickets, a Play on Pitch space, a limited-edition shirt and more. ​
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Read more … pic.twitter.com/dfENxNsVfn

— OKX (@okx) April 22, 2024

The digital artwork titled ‘The Roses and the Bees’ by Christian Jeffery is a tribute to Manchester, featuring the city’s renowned symbols, such as the Lancashire Rose and the Manchester Worker Bee, celebrating its storied past. Each piece of this digital art comes with a random rarity level – Classic, Rare, or Ultra Rare. The rarity of these digital tokens determines the exclusivity of the rewards for collectors, which range from special edition physical football jerseys and VIP tickets to Manchester City games and unique experiences playing on the field.

Nuria Tarré, Manchester City’s Chief Marketing and Fan Experience Officer, emphasized the club’s commitment to engaging with a tech-oriented fanbase and pioneering digital ownership by introducing this NFT project. She pointed out the transformative impact of digital ownership in today’s Web3 industry, remarking on how it has reinvented the concept of ownership.

Want to win with @okx?

Claim your free Unseen City Shirt digital collectible with the chance to secure even more prizes!

— Manchester City (@ManCity) April 22, 2024

Tarré highlighted Manchester City’s dedication to delving into the potential of Web3 technology, leveraging collaborations such as with OKX and beyond. She pointed out the club’s venture into Roblox towards the end of 2022, emphasizing that Web3 spaces are vibrant and forward-thinking, presenting chances for pioneering and collaborative creation.

OKX Grows as a Crypto Lifestyle Brand

Under the leadership of Chief Marketing Officer Haider Rafique, OKX is on a mission to become the pioneering crypto lifestyle brand. Rafique’s strategy has enabled the cryptocurrency exchange to enter into lucrative sponsorship deals with top sports teams, including Formula 1’s McLaren and the Premier League’s Manchester City.

Rafique is enthusiastic about the opportunity to connect with Manchester City fans worldwide, leveraging the power of Web3 technology to elevate their experiences. He emphasizes the importance of building ecosystems with real utility, starting with NFTs tied to tangible products.

Disclaimer

This article is provided for information only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.