EU regulators assess Apple's plan to comply with music streaming order
source link: https://macdailynews.com/2024/04/08/eu-regulators-assess-apples-plan-to-comply-with-music-streaming-order/
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EU regulators assess Apple’s plan to comply with music streaming order
Monday, April 8, 2024 4:35 pmNo Comments
The European Commission said on Monday that EU antitrust regulators are checking if an Apple proposal would comply with their order to let Spotify and other music streaming services inform users of payment options outside its App Store.
MacDailyNews Take: You know, because EU antitrust regulators have forced Lidl and Carrefour to place signs next to each product in their stores that advertise lower prices for the same items at Tesco. (Joke. Because that would be ludicrous.)
With the EU forcing Apple to allow developers to advertise lower prices elsewhere using Apple’s App Store, Apple should simply charge an in-store advertising fee.
Again, this is akin to a judge issuing an injunction that forces Best Buy and Target to place signs next to each product that advertise lower prices for the same items at Walmart.
Apple should appeal Roger’s injunction and/or if developers like Epic Games want to advertise lower prices using Apple’s App Store, Apple should simply charge an in-store advertising fee. We suggest it be 15% for developers making under $1 million per year and 30% for those making $1 million or more annually. 
– MacDailyNews, September 10, 2021
Under Apple’s proposal, the Swedish music streaming service Spotify and others can include a link to their websites to inform users of other ways to purchase digital goods or services, away from Apple’s App Store.
They can also invite users to provide their email address to be sent a link to the platform’s website to buy digital music content or services. Links which result in digital purchases, however, carry a 27% fee to Apple, including for subsequent auto-renewing subscriptions.
“We are currently assessing whether Apple has fully complied with the decision,” a Commission spokesperson said.
Apple’s plan complies with the Commission decision, an Apple representative said.
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MacDailyNews Take: Stores, including Apple’s App Store, certainly have a legal right to charge for in-store advertising.
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