Marketing Briefing: How eBay is experimenting with generative AI for more ad per...
source link: https://digiday.com/marketing/marketing-briefing-how-ebay-is-experimenting-with-generative-ai-for-more-ad-personalization-now/
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Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →
Much of the chatter about the impact of generative AI on advertising tends to focus on the potential future possibilities rather than current applications. Over the last six months, eBay’s in-house AI team has been figuring out how the company can leverage generative AI to help with ad personalization.
“A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might want it,” said Adrian Fung, eBay’s global CMO. “But then there’s always limitations, right? We might even be able to get it to very granular data. But how do we actually produce content that is appealing to you based on what you want?”
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