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华为的产品是如何通过接地气的广告文案激发用户的购买欲的？ - 优设网 - 学设计上优设
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龙爪槐守望者: 华为的广告词很接地气，电视机叫「全家人的巨幕手机」，确实现在买电视的少，手机是标配。用已有设备（手机）做锚点再加上一个新特性（巨幕）来描述新设备，更能让人理解新设备特色。AR眼镜命名为「智能观影眼镜」也是异曲同工，用来干嘛一看就懂。
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