2

How Influencers Reach Out to Brands for Collaborations: Email Template

 1 year ago
source link: https://www.businessinsider.com/how-to-reach-out-to-brands-influencer-collaboration-email-template-2021-8
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.

How influencers reach out to brands to get paid collaborations

Ashley Jones
Angle down iconAn icon in the shape of an angle pointing down. Ashley Jones is a micro influencer who DMs brands she wants to partner with. Ashley Jones
Save Article IconA bookmark
Share iconAn curved arrow pointing right.
Table of Contents
Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.
  • Brand deals are a top income source for many influencers.
  • These collaborations often start with a pitch, through email or other methods. 
  • Insider spoke with creators across social media on how they reach out to brands for collaborations.

One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands?

An influencer's inbox — whether it's email or direct messages on social media — is often where that process begins.

Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. Kovach told Insider that she keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. 

Read one of Kovach's word-for-word email pitches she sends to brands

Meanwhile, other influencers will start building relationships with brands by cold DMing them on social media, like Instagram. 

Ashley Jones, a micro influencer who has about 60,000 Instagram followers, said that her strategy consists of posting on Instagram about products she loves and tagging the brand. She then reaches out to the brand for a collaboration and explains why she'd like to work with them. She'll often ask for a proper PR contact too, she said.

Read more about how Jones lands brand deals and sets her rates

LinkedIn is also a tool creators utilize to connect with PR reps or influencer-marketing contacts at brands. For instance, TikTok star London Lazerson uses LinkedIn to DM CEOs.

Read how 3 influencers are using LinkedIn to make money

In addition to the pitch, many influencers create and attach a media kit — a document that includes basic information about an influencer's account, engagement data, previous work, and contact information.

Some influencers will send a media kit to every advertiser they work with. They keep this document up to date by adding new metrics and collaborations every few months. 

Maesha Shonar, a creator TikTok and Instagram, opted for a three-page pitch proposal instead of a standard media kit to land brand deals.

Read the exact pitch proposal document Shonar sends to brands

Insider has spoken with several influencers who all have different approaches to pitching brands. Here's how they reach out brands for collaborations, including several email templates they use.  

Emma Cortes. Holly Phan

How to grab a brand's attention when pitching a paid sponsorship

It takes time to figure out what type of pitch sticks and grabs the attention of brands. 

"You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. 

But getting started is an important step when building relationships with brands.

Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, she told Insider when she had just under 3,000 followers.

To land her first paid deal, Lauren used a media kit. She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. 

But media kits aren't the only way influencers get their foot in the door. 

Shonar, who uses a pitch proposal template when she reaches out to brands, has inked deals with brands like Fishbowl and Aavrani.

"Pitching yourself and your talent as a creator is kind of similar to consulting, so I put that hat on and thought about how I'd approach brands," Shonar said. "Pitch proposals, where you showcase your value proposition, the timeline, and the deliverables, are the perfect way to do that."

Here's how 33 influencers pitch brands, from email templates to media kits.

Email templates influencers use to reach out to brands:

Sending DMs to brands on social media:

Setting rates for sponsored content:

Media kit examples:

"It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. "I will only partner with a brand if it will also benefit my community and organically fit in with my content."


report

Recommend

About Joyk


Aggregate valuable and interesting links.
Joyk means Joy of geeK