Starting up a whole new business is not a piece of cake. It requires exceptional skills, willpower, and a well-planned strategy. Every startup faces several challenges, design a perfect magnetic logo is one of them. 

Often, startups face serious challenges in designing a perfect logo for their company. Some find a solution to their problems, and some move on with compromising their logo design, which is not the right thing to do. Others consider getting in contact with some professional and custom logo design services. It is because professionals can always do it better!

In this blog below, we will discuss 7 major problems faced by startups today! As a bonus, we will also put an excellent solution for each of your problems! Let’s take a look: 

Competing With Vicious Competition 

The corporate world is not easy to enter and compete in. Similar to yours, there are several startups out there. So, standing out from the competition is not as easy as ABC. 

Even the corporate world moves with the survival of the fittest thing. So, as a startup, before pushing your boat in the corporate ocean, you must have well-researched plans and a backup as an anchor to float. 

Returning to logo design, ensure to move on with thorough research about your competitors. Keep a closer eye on what and why your competitor has selected his company’s logo. If you find an element missing in their logo, include it. It will push you up the success ladder, letting your startup survive for years to come. 

Nurturing Unrealistic Prospects

While setting up a new business, it is important to focus on sustainability more than just SUCCESS! Several people think that beginning a startup will surely bring success to them no matter what. It is what is called an unrealistic approach. 

For every newly nurturing business, it is important to remember that success is not permanent. So, it is always smarter to focus on consistency and sustainability. Once you have swum out of the depth of these unrealistic approaches, your business will mature just the way you want it to. 

Creation Of Unique Designs 

Originality and creativity are the roots of preparing a business-oriented and market-competing logo. Creating unique and sensible ideas for your logo is one of the startup’s biggest challenges. 

In the corporate world, the formula to imprint your business as a brand on people’s minds is by creating an outstanding logo. It may sound simple, but it is not! The reason is that every business out there is doing the same. So, it can be a big challenge to prepare an extremely creative logo. To keep ahead of the competition, you can consider hiring logo design services in USA or the location you are situated in.

Also Read: 5 Factors That Influence Logo Design Longevity

Finding A Creative Mind  

Before thinking about a creative logo, it is important to inspect the roots. Most of your problems will vanish in thin air once you onboard a creative designer. The team’s synergy is something that a startup needs to focus on. 

It is one of the major challenges faced by them. Screening and hiring focused individuals with a creative perspective are no less than moving a mountain. So, startups can show creativity in their skill evaluation part. It will automatically encourage the candidates to squeeze their talent. It will help you separate the cream from the rest. 

Lack Of Competitor & Market Research 

Most startups are under pressure and fail to understand the significance of a creative logo. A logo is not just a design for your business or website. It is the first impression about your company to catch the user’s or your client’s attention. With this, it tells your audience about your brand’s existence and visibility. From shades and elements to fonts and slogans, everything is purposed to grab the attention of your audience and other users on the internet. 

So, to get the best logo that stands out from the millions, it is crucial to do your homework and enter the ground with well competitor research. Don’t forget to take into account all the unique elements that you’ll add to your logo to leave a tough challenge for others. 

Opting For A Perfect Color Theme

Did you know every color has a purpose and an effect on our psychology? So, selecting just a perfect color theme or combination is something you cannot miss. For instance, if you are running a restaurant and looking to get a smashing appetizing logo, you can never add blue to your logo! 

Now you must be wondering why? It is because this color is known to reduce your appetite, which is surely not too good for your restaurant. So, deciding and creating a perfect color theme for your logo is not easy! So, every color suits a specific niche they can slay the best.   

• Red

Several brands, like Netflix and Kit Kat, use red in their logo. It is because red appears energetic and feels bold. Red is also known to spark up an appetite, and hence several food brands also use it as well. 

• Blue 

All the brands using blue in their logo are well aware that it reflects loyalty and is perfect for building on your audience’s trust. 

• Yellow 

Yellow reflects happiness and joy and appears generous. It is used by brands like Lays, IKEA, and Subway! Being a welcoming color, it is mostly used in interiors as well, perhaps in the living room, but in a lighter shade. 

• Orange 

Reflecting friendliness, orange is mostly by brands who wish to appear more likable to the audiences. Brands like Nickelodeon use this color to attract children. 

• Pink

Pink reflects purity and sweetness. It is mostly used by baby apparel brands. The color feels soft and gentle. It is also used to distinguish female products from male ones. 

Financial Management 

In a startup, financial management is the root of several problems. You must be wondering about the connection between financial management and creating a logo. It’s quite simple. Being a startup, they have a low budget to onboard an experienced team of designers, so this ultimately results in all the above-mentioned problems for a startup. 

How Start-Ups Can Combat These Problems

Startups are a new seek in the corporate world and hence require time to fit in perfectly. Just as every disease has a cure and every problem comes with a solution, it is simple for startups to combat these problems as well. Some of the most effective ways are:

• To survive in the market, it is important to keep your eye on being sustainable and not successful. 
• Prefer hiring experienced and professional graphic designers. Their expertise and skills can do wonders for you. 
• Bring creativity to your candidate assessment evaluation. 
• Don’t miss on mind mapping, as it helps in creating a fine masterpiece. 
• Increase budget and purchase relevant tools for images and vectors. 

Final Words

Starting, running, and maturing a business involves several risks and problems. It is better for the business owner to come up with solutions to their problems. For instance, designing a perfect logo is not easy. 

There are two solutions to this problem. The first is to hire an experienced professional graphic designer and lift up the burden from your shoulders. Next is to simply outsource custom logo design services and get just the perfect logo for your brand. 

Also Read: Why Custom Signage and Logos Matter to Businesses?