Starting today, Apple is raising the monthly subscription costs of its music and TV streaming services for the first time. The Apple One bundle is also going up in price.

An Apple spokesperson announced the change in a statement, quoted in 9to5Mac:

The subscription prices for Apple Music, Apple TV+, and Apple One will increase beginning today. The change to Apple Music is due to an increase in licensing costs, and in turn, artists and songwriters will earn more for the streaming of their music. We also continue to add innovative features that make Apple Music the world’s best listening experience. We introduced Apple TV+ at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ is home to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment from the world’s most creative storytellers.

Apple Music previously cost $9.99 monthly for an individual account and $14.99 for a family account. Now, it's $10.99 and $16.99. The annual subscription has changed, too; an individual annual sub used to cost $99, but now it's $109. Likewise, Apple TV+ has gone up from $4.99 monthly or $49.99 annually to $6.99 and $69.

Apple One, which includes both Music and TV+ alongside other services like News+ and Fitness+, is going from $14.95 for individuals to $16.95. The family plan was $19.95; now it's $22.95. The Premier subscription goes from $29.95 monthly to $32.95.

Though this is the first time Apple has increased these subscription fees, this isn't unusual for services like these. For example, Disney+ increased its subscription fees just a couple of months ago, and Netflix subscribers are well familiar with that service's gradual upward march in price.