• I bought the new iPhone 14 Pro Max the day after it went on sale in Apple stores.

• I got $640 back by trading in my iPhone 13 Pro Max, but I still had to pay another $780.

• I was excited about the "Dynamic Island" feature, but I should have listened to Steve Jobs' daughter.

For the past decade or so, I've been one of Apple's best customers. I've bought every new iPhone since I made the switch from a BlackBerry to the iPhone 4S.

This year has been no exception. I bought an iPhone 14 Pro Max, 256 GB, in Silver, the day after it was released on September 17. I got $640 back by trading in my iPhone 13 Pro Max, but I still had to pay $780.

After a couple of weeks of playing with my new toy, I can confidently say there are no big surprises to be found, apart from the "Dynamic Island". That's Apple's fancy name for the dead space between the selfie camera and Face ID sensor now used for "consolidating your notifications, alerts, and activities into one interactive place".

My colleague Antonio Villas-Boas can tell you all about the technical aspects of Apple's latest products, so I will concentrate on what it's been like to use.

Steve Jobs' daughter was right

Ultimately, Eve Jobs, the daughter of Apple cofounder Steve Jobs, was right when she posted a meme on Instagram that joked the iPhone 14 is eerily similar to the previous model.

It reads: "Me upgrading from iPhone 13 to iPhone 14 after Apple's announcement today," while showing a man holding up a shirt identical to the one he's wearing.

While the newest series of smartphones has several new software features, I'm disappointed that there isn't more to it.

I admit I was very excited about the iPhone 14 Pro and Pro Max going fullscreen – especially now the notch has gone.

I'll also concede that the Dynamic Island feature is very cool indeed. I like that you can simply press it when listening to music and it takes you back to the application. It could have been used more effectively, however.