Anti-Amazon initiative seeks to 'make a difference beyond likes and views'

Anti-Amazon initiative seeks to 'make a difference beyond likes and views': Gen Z organizer

Elise Joshi, Director of Strategy & Deputy Executive Director For Gen Z for Change, joins Yahoo Finance Live to discuss the platform's campaign to get TikTok influencers to speak out against Amazon labor practices.

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Anti-Amazon initiative seeks to 'make a difference beyond likes and views': Gen Z organizer

Fri, August 19, 2022, 7:00 AM

Video Transcript

SEANA SMITH: Popular TikTokers are calling out Amazon for its labor practices. And it's all part of People over Prime, an initiative to get influencers to stand in solidarity with workers and union organizers by refusing to monetize their platforms for Amazon. So more than 90 creators have signed on to this initiative. And they have a collective following of more than 51 million.

Now, the initiative is spearheaded by Elise Joshi, Gen-Z for Changes director of strategy and deputy executive director. Elise joins us now. Elise, it's great to see you. Thanks for joining us. I guess, first, just start off with your message to Amazon and your decision to go up against such a behemoth.

ELISE JOSHI: So we have had our eyes set on Amazon ever since Chris Smalls popped that champagne bottle, celebrating the first union win of any Amazon warehouse in the company's history. First of all, the labor movement's had one of its most successful years in a really long time. And at Gen-Z for Change, we've been strategizing non-stop on how to use our platform, our digital tools, and our network to make a difference on the ground that goes beyond likes and views.

And so that's really how People for Prime came about. We know the power that we have as creators. And truthfully, Amazon knows how much power we have as creators. And People over Prime is a way to, hopefully, take that power back and insist that Amazon meets the demands of their union organizers.

DAVE BRIGGS: Elise, your creators make a ton of money from Amazon, though. Why take them on?

ELISE JOSHI: Oh, for that reason. Amazon isn't listening to the needs of their workers, but they do listen to the bottom line. And that is ultimately what they care about. Amazon knows the power that creators have. They recruited over 5,000 creators for their Prime Day. And they have been known to take weekend getaways with dozens of creators in Mexico.

Anti-Amazon initiative seeks to 'make a difference beyond likes and views': Gen...