Snapchat to strengthen bet on Indian originals

To create these mobile-first shows, Snapchat has partnered with Sony Entertainment Television and Zee TV, besides offering a platform to Internet content makers such as Shehnaaz Gill, Avneet Kaur, Harsh Beniwal and Sushant Divgikar.
The ‘Discover’ content section on Snapchat has 70 local Indian channels across news, fitness, fashion, entertainment and comedy through partnerships with broadcasters and media companies such as Times Group, Mashable India, The Quint, Vitamin Stree and Filmfare, the company said; it is more than 200% over Q2 of 2020.
Along with games such as Ludo Cub, which in six months has been played by over 27 million users, with nearly 30% of them coming from India, Snapchat said it is also seeing traction for its Creator Marketplace, which allows brands to connect with creators directly and pay them to produce branded content with 100% of the transaction going to the creator.

[Via]

Daily.

Amazon, Google win Japan government cloud contract

TOKYO – Japan’s Digital Agency has picked Amazon Web Services and Google Cloud Platform as the first service providers for its nationwide cloud computing project, giving the U.S. tech groups a foothold in an industry dominated by domestic service providers.
A Digital Agency official said the budget for government cloud computing until March 2022 is about 2 billion yen but the budget for the upcoming years is as yet undetermined.
The government cloud project aims to unify and standardize digital infrastructure across ministries and roughly 1,700 municipalities, which currently operate their own systems.

[Via]

Daily.