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A product manager's guide to customer development - Mind the Product
source link: https://www.mindtheproduct.com/a-product-managers-guide-to-customer-development/
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The Customer Development framework was developed by Steve Blank as part of the Lean Startup methodology. But what is it? Who’s involved and what are the secrets to success? We spoke to Steve himself to find out. Discover the answers to these questions and some simple dos and don’ts.
In brief
- Customer development uses many of the same techniques as user research, but it’s about creating the best, most viable and sustainable business model. You want to develop a relationship that will help you to develop the business.
- Customer development is not just for startups. Keep it going in an established business.
- Don’t make the …
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