When everyone suddenly started using “Impressed” as an opener

Photo by Liam Truong on Unsplash

Last year something weird happened. I started to notice every other cold recruiter email opener has the word "impressed" in it. Obviously at first I was flattered that strangers were impressed by my experience. But then everyone started using this exact word in the same way and it started to feel really bizarre and fake.

Plus, let's be honest my background is not that impressive. I never worked for a FANG company, and I don't have an ivy league degree, etc.

I'm not sure how this thing started but for about six months last year it was huge fad among recruiters for some reason or another. Then, like the fidget-spinner, it was gone! Nobody has used the word "impressed" in an opener when contacting me for a while now.

Okay, want to see the emails?

Yes, of course you do! I am really starting to enjoy cold emails. Especially since starting to build the course here at ITeach Recruiters and I am thinking about how to reach more people, I am having to write a lot of cold emails. Podcast hosts, blog owners, conference managers, with all of these people I am trying to get their attention and cold emails are super hard.

Okay, without further ado here are some samples of (redacted) cold emails I got with the word impressed in them.

you can click the image if you need to zoom in

Cold emails are hard

You can see how that probably worked well at first, but after I saw this opener six times within a month, it was an immediate turn-off, right?

It's the same format - first line is "blah blah, Impressed " and then they put in the JD or the pitch for the job. Recruiters know it is hard to stand out, but whatever blog or book these recruiters read caused a lot of people to do the exact same thing and not stand out.

By the way, some of these emails are otherwise great, it was just that opener that killed them.

I do understand how hard cold emails are. I have tried to start a couple of software businesses at this point, but for this course I really have started to do a fair amount of cold outreach and I never have had success doing it in bulk. The thing I found that really works almost every time is to painstakingly write a personal email and try to make a real connection, which of course is extremely time consuming.

FYI, the last blog I postedhere had a couple of examples of recruiter emails that tried to take a more personal approach. I'll be doing more of these types of posts in the future.

The course I'm building here at ITeach Recruiters is going to cover:

• industry jargon
• the steps required to build software
• high level tech topics
• frontend vs backend.
• this will be without code and in plain english!

If that sounds interesting to you please sign up for the waitlist. I don't email the list very frequently and I will only do it if I have new content or updates on the course.