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以网易云音乐为例,分析用户运营的指标监控和召回机制

 4 years ago
source link: http://www.woshipm.com/operate/2535383.html
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本文从单体的用户价值出发,以网易云音乐为案例,分析产品的用户需求和盈利点,评估用户价值以及确定需要监控的指标,提出了重点监控的指标模块。同时针对产品进行策略性的用户召回机制设计。 一、网易云音乐产品分析 1.1 数字音乐市场分析 (数据来源:艾瑞咨询) 截止2

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