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产品心理学002 | 将“损失厌恶”赋能给产品

 4 years ago
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著名的“损失厌恶”理论表明:人们在面对同等程度的收益和损失时,损失带来的痛苦感,要高于收益带来的幸福感,也就是说,人们对损失的敏感度要高于收益。 失去的痛苦,大于收获的喜悦 经常炒股的朋友可能会有这种体验:赚钱的时候,很容易做到见好就收。但是一旦亏损,就迟迟不

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