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复盘618大促:千万订单背后的6条运营经验

 4 years ago
source link: http://www.woshipm.com/operate/2500763.html
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本文笔者将以618年中大促为例来进行复盘,从筹备期,到上线期,再到结束后三个方面来系统地讲述笔者在大型活动运营中总结出来的一些运营方面的经验教训。 活动结束不复盘,等于浪费了50%的预算,毕竟花公司的钱来给自己涨经验的事儿已经不多了。 得益于电商行业活动频率过

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