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Why Google’s surprise Pixel 4 tease raises the stakes - The Verge
source link: https://www.theverge.com/2019/6/12/18662941/google-pixel-4-leak-editorial-premium-high-end-phone
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Just one day after we reported on the first Pixel 4 leaks, Google decided to mount a social media hype campaign by literally tweeting out an image of its upcoming Pixel 4. It was a savvy recognition of how the run up to phone launches actually work and an even savvier way to take advantage of that dynamic. It was also, I believe, a statement: The Pixel 4 is going to be unapologetically high end.
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