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改变客户惰性,让他们主动靠近产品

 5 years ago
source link: http://www.woshipm.com/user-research/1900422.html
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所谓“宜家效应”,是指客户对于自己参与制作的产品抱有更多的好感,也更愿意付出额外的成本。在营销过程中,如何利用好这点呢? 如今很多公司的产品,都是以“客户越来越懒惰”为核心理念来设计的: 从以前的全键盘,变成了现在只有一个home键的手机; 从以前的在餐厅吃饭

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