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《啥是佩奇》为啥火 专家：各方面都符合传播学规律
source link: https://tech.sina.com.cn/i/2019-01-19/doc-ihrfqziz9030193.shtml
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张大鹏广告导演出身的张大鹏为自己执导的首部剧情长片《小猪佩奇过大年》，制作了一部不足6分钟的短片《啥是佩奇》。一夜的时间，短片刷爆朋友圈。很快，原本这部很垂直的春节档电影的宣传物料，已突破圈层，变成大众话题。迅速爆红的同时，这部宣传片也开始
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