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【“国家品牌”作为广告用语违法】针对群众反映强烈的“CCTV国家品牌计划”广告用语涉嫌违...

 5 years ago
source link: http://samr.saic.gov.cn/xw/yw/zj/201901/t20190117_280370.html
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【“国家品牌”作为广告用语违法】针对群众反映强烈的“CCTV国家品牌计划”广告用语涉嫌违反《广告法》问题,1月17日,市场监管总局约谈中央广电总台。目前,总局已责成北京市市场监管局依法立案调查。媒体利用“国家品牌”售卖广告资源,开展商业营销,人为地将企业分为三六九等,扰乱市场竞争秩序。

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