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各路对手出现 在华业绩承压:星巴克中国收紧会员制度

 5 years ago
source link: https://tech.sina.com.cn/it/2018-11-18/doc-ihmutuec1246110.shtml
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各路竞争对手雨后春笋般出现星巴克中国收紧会员制度在华业绩承压吴容“有星享卡吗?可以帮你集星喔。”每次在星巴克消费前,店员总会这样询问。从2008年在美国推出,星享卡就成为星巴克加强用户黏度的手段之一,并在2011年被引入到中国市场。不过最近

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