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二次元营销视角下，看《崩坏3》壁垒的建立
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作为国内二次元手游代表作，即便长期处于排行榜前列，并在今年8月一度超过《王者荣耀》登顶App Store畅销榜，《崩坏3》仍然不能算是大众爆款。作为二次元游戏的头部产品，《崩坏3》一直以一种低调而坚实的方式建立自己的壁垒，继续塑造着崩坏这个超级IP。 一、伪蓝
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