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Android Developers Blog: Streamlining the developer experience for instant game...
source link: https://android-developers.googleblog.com/2018/08/streamlining-developer-experience-for.html
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Google Play Instant enables people to experience your game or app natively without having to go through a full installation process. Removing the friction of installing is a great way to increase engagement, conversions, and lifetime value of your users.
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