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想模仿杜蕾斯玩数字营销,你需要先看一看这个公式

 5 years ago
source link: http://www.woshipm.com/marketing/1197879.html
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文章主要和大家分享一下为什么现在很多快消和零售品牌没有做好数字营销,以及它们可以怎么去做。 最近这几年,杜蕾斯在微博上吸引了一大批粉丝,因为它的官微能把杜蕾斯联系到几乎所有的热点上,有的还挺有趣。 杜蕾斯在避孕套这个品类里面的定位是中档,高性价比,目标客群是小

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