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关于Z世代的营销和增长，如何让95后愉快地“剁手”？
source link: http://www.woshipm.com/user-research/1121801.html
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本文将研究未来的消费主力军Z世代——溯源目标群体的定义，采用消费者决策行为分析模型系统洞察Z世代消费习惯，针对洞察总结对应的营销和增长策略，分析相关案例，看懂新一代消费群体。 我作为一个把“鬼畜区”作为下饭老干妈的95后，B站在某种程度上可谓是我的“精神家园”
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