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剁手“双11” 千亿背后的商业比拼和创新智慧
source link: http://tech.sina.com.cn/i/2017-11-13/doc-ifynsait7643699.shtml
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“双11”走过第九年，以超千亿的销售数字刷新了历史，然而这个线上购物狂欢，对于参与者而言，数字早已不是惟一和第一的意义，“双11”促销也不仅仅为了清库存。从电商平台主角到品牌商，再到幕后英雄的支付系统和物流配送，背后还有诸多商业比拼和创新智
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